{"id":978,"date":"2015-10-15T16:01:56","date_gmt":"2015-10-15T14:01:56","guid":{"rendered":"http:\/\/boligmesse.no\/nb\/?p=978"},"modified":"2015-10-15T16:02:13","modified_gmt":"2015-10-15T14:02:13","slug":"bergen-2015-24","status":"publish","type":"post","link":"https:\/\/legacy.boligmesse.no\/nb\/bergen-2015-24\/","title":{"rendered":"Selg boligen p\u00e5 Facebook"},"content":{"rendered":"

Nordmenn er storforbrukere av sosiale medier, og Facebook er Norges st\u00f8rste mediekanal. Hvorfor ikke bruke Facebook n\u00e5r du skal selge boligen din?<\/strong>
\n
\nTekst: Majken Svorst\u00f8l Foto: Kasper van Wallinga<\/em><\/p>\n

Boligkj\u00f8perne endrer adferd i takt med det digitale landskapet. Tidligere var Finn.no den eneste digitale markedsplassen for boliger. N\u00e5 viser ferske tall at digital markedsf\u00f8ring av boliger p\u00e5 blant annet Facebook gir gode resultater.
\n– Dette er gode nyheter for boligselgerne, mener eiendomsmeglerne Kent Salte og Ragnar Killingstad, som er avdelingsledere for Eiendomsmegler 1 i henholdsvis Drammen og Eiker.<\/p>\n

Annonserer der folk er<\/strong>
\nSosiale medier er en stor del av hverdagen til folk, og eiendomsmeglerne har erfart at de ogs\u00e5 b\u00f8r v\u00e6re tilstede der. – Facebook er den desidert st\u00f8rste kanalen for sosiale medier, og siden vi selv ogs\u00e5 bruker Facebook privat var det helt naturlig at vi valgte \u00e5 g\u00e5 for Facebook-annonsering av boligene, forteller Salte. Han ser at annonsene treffer et stort publikum.<\/p>\n

– Ikke minst ser det ut til at v\u00e5re boligannonser p\u00e5 Facebook n\u00e5r de yngre m\u00e5lgruppene p\u00e5 en annen m\u00e5te enn for eksempel Finn.no, mener han.<\/p>\n

N\u00e5r helt spesifikke grupper<\/strong>
\nHvorfor fungerer annonsering i sosiale medier s\u00e5 bra?<\/em>
\n– Digitaliseringen gj\u00f8r at vi kan vise boligannonsen til spesifikke grupper av potensielle kj\u00f8pere basert p\u00e5 en rekke faktorer som bosted, sivilstand, familieforhold, alder, utdannelse og lignende, forklarer Killingstad. Kollegaen Salte legger til at det er lovhjemlet i Lov om Eiendomsmegling at «megler skal oppn\u00e5 best mulig pris». – For \u00e5 oppn\u00e5 det, m\u00e5 vi markedsf\u00f8re boligene der hvor kj\u00f8pergruppen er, og sosiale medier er helt klart en tidsriktig kanal, sier Salte.<\/p>\n

Fungerer i ulike sosiale medier<\/strong>
\nAvdelingslederne i Eiendomsmegler 1 har pr\u00f8vd annonsering b\u00e5de p\u00e5 Facebook og Google, og n\u00e5 er Instagram-annonsering ogs\u00e5 en mulighet. – P\u00e5 denne m\u00e5ten treffer vi mye mer presist, og v\u00e5re erfaringer hittil er et snitt p\u00e5 700 ekstra klikk og 50.000 ekstra visninger p\u00e5 boligannonsen, opplyser Salte.<\/p>\n

– Vi har f\u00e5tt inn flere gode historier fra kunder som har hatt suksess med digitalt boligsalg. Boliger som har ligget litt lenge ute har fanget opp nye interessenter og satt i gang budrunder. Det gleder oss stort, for vi heier jo p\u00e5 kundene v\u00e5re, avslutter Killingstad.<\/p>","protected":false},"excerpt":{"rendered":"

Nordmenn er storforbrukere av sosiale medier, og Facebook er Norges st\u00f8rste mediekanal. Hvorfor ikke bruke Facebook n\u00e5r du skal selge boligen din? Tekst: Majken Svorst\u00f8l Foto: Kasper van Wallinga Boligkj\u00f8perne endrer adferd i takt med det digitale landskapet. Tidligere var Finn.no den eneste digitale markedsplassen for boliger. N\u00e5 viser ferske tall at digital markedsf\u00f8ring av … Continue reading Selg boligen p\u00e5 Facebook<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,19],"tags":[7,104,106,79,105,102,103],"class_list":["post-978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-pre-fairs","tag-boligmesse","tag-boligsalg","tag-digitalt","tag-drammen","tag-eiendomsmegler-1","tag-eiendomsmegling","tag-facebook"],"yoast_head":"\nSelg boligen p\u00e5 Facebook - Boligmesse<\/title>\n<meta name=\"description\" content=\"Selg boligen p\u00e5 Facebook - Boligmesse\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legacy.boligmesse.no\/nb\/bergen-2015-24\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selg boligen p\u00e5 Facebook - 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